Marketing Strategies Applied The Promotion †Myassignmenthelp.Com

Question: Discuss About The Marketing Strategies Applied The Promotion? Answer: Introducation The current situation in the Natural Juice Company Ltd in New Zealand is strong in the competitive market. The market trend is higher than the competitors and this will help in attracting the large proportion of the population in Indonesia market as well. Natural Juice Company needs to identify the target markets in the industry and analyze the issues that are faced by them. This will help them in identifying such issues and with proper implementation of strategies; it will help them in being more competitive in nature and attract customers as well. This has moderate impact on the business and it will be an opportunity for the entire organization as well. This will be an opportunity, as this will help the respective company in introducing various juices that are not introduced by other companies in the competitive industry. Competitor The main competitors of Natural Juice Company Ltd are Sunripe and Buavita as they are the ones who have major influence on the entire industry. However, Natural Juice Company Ltd can create great impact on the entire industry as this is the only company that will be introduced in Indonesia wherein they will discover and introduce new flavors of juice that will b apple based in nature. The competitors can have huge impact on the Natural Juice Company Ltd as both of these companies have held major part of the entire industry in New Zealand and it can be a competition to this respective company as well. However, the competitors will be an opportunity for Natural Juice Company Ltd, as this will help them in to be more competitive in nature and produce juices that are not invented by other companies in the past as well. Distribution The distribution channels will be both retailers as well as online as this will help them in attracting more customers. These days the customers prefer to buy products online as they feel it is the convenient option for them to order and get the products delivered at the doorstep. The distribution channels can have huge impact on the entire business of Natural Juice Company Ltd, as this will help them in attracting customers and promoting their products as well before selling the products. With proper marketing techniques, the company can sell their products and make the people understand about the different tastes of the product as well. The distribution channel has moderate impact on the company as this will help them in making the customers understand about tastes of the products. Customer The target customers will be the youngsters as the population in New Zealand prefers to spend more money on food and beverages. There are different festival seasons that can increase the sales of the juices in Indonesia and it will increase the percentage of revenues as well in the market (Baker Saren, 2016). The customers will have huge impact on the business of the respective company as the customers are the ones who will be able to increase the sales of the market and this will enhance the marketing strategies as well. This will be creating high opportunity on the business, as the customers will be able to make the business successful in the competitive market. The supply will be effective in nature for Natural Juice Company Ltd, as this is the main segment in the business. Proper supply chain management has to be prepared by them as to attract customers and compete with the competitors in the market (Perreault Jr, Cannon McCarthy, 2013). This will be a great opportunity for the company and this has moderate effect on the business as well. Suitable business strategy The target market is suitable in nature for Natural Juice Company Ltd, as the kids and youngsters prefer consuming new flavored juices and the buying power is strong in nature as well. Strategies that will maximize the opportunities and reduce the threats are: Proper participation in the growing market and gain competitive advantage over the other markets Proper campaign has to be done by the company as this will help in gaining strong customer base The government policies has to be stable in the market as this will help in understanding the availability of the products in the market Proper innovative strategies have to be adopted by the company as to gain more customers base and competitive in nature as well. Lastly, proper marketing strategies has to be applied namely promotion with the help of social media and other techniques that can gain competitive advantage in the market and reduce the threats as well. References Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. Perreault Jr, W., Cannon, J., McCarthy, E. J. (2013).Basic marketing. McGraw-Hill Higher Education.