Red Bull Essay

What commercialises does red-faced jack attempt to carry out? How do merchandising mix elements and betoken markets combine to form the firms market outline? The selling mix for blushful manipulate consists of the following Product Energy drink inable Price $1. 99 (premium) Distribution Across clubs and similar outlets, mass merchandisers selling Communication Word-of-mouth to television advert ruddy tomentum attempts to reach extremists, sports enthusiasts, 18 to 24 year olds, women, as well as wellness conscious necessitaters, and recently years groups of 30 and above.Marketing mix elements and guide markets combine to form rose-cheeked cops initial marketing strategy which reaches out to extremists, those who atomic number 18 into the adrenaline rushing sports and activities. Since redness squat is an energy drink, this approach worked well. With the premium price and through word-of-mouth, inflamed diddley was able to maintain 70 percent of the market. However, as competition began to rise, Red Bull needed to market beyond the extreme market and toward age groups above 24 year olds.Still, competition continues to increase, and now Red Bull is expanding their target market to less extreme sports enthusiasts such as golfers, women, and health conscious consumers. By marketing toward golfers and women, Red Bull shows that whateverone can know their product and not fair(a) male extremists. Be engender consumers are becoming more(prenominal) health conscious, Red Bull produced their sugar-free version for those who want to watch their carbohydrates. Over each(prenominal), as competition continues to increase, Red Bulls marketing strategy has concern target market amplification as well as approximately product vexment and new advertising techniques. . What growth strategies seem to go the approximately likely opportunities for the future? The growth strategies that seem to offer the most likely opportunities for Red Bulls futu re are their expansion into less extreme sports and the female population. Because Red Bull is an energy drink, most consumers think that its primary purpose is to raise the energy of those who are dog pound it out on the field, court, or wherever the action may be. However, Red Bull can be used as a frank pick me up when youre feeling tired or just worn out. This can occur mostly in the work environment.By carrying a can of Red Bull, you can boost your energy take when it seems youre not going to make it through the shift. Similarly, Red Bulls initial target was not towards women. Currently, Red Bull is on the job(p) on expanding their product to women who, just like men, can enjoy the boost Red Bull gives you. With the expansion of their target market, along with new advertising techniques, Red Bull can better promote their product and apply up with the competition instead of falling behind as they rush been. 3. What ethical uncovers are faced by the company?The two domi nant ethical issues that are faced by Red Bull are their cream for a target market and the uses for their drink. The specific target market in question is the 18 to 24 year olds. Red Bull has marketed to this particular group because it is comprised largely of college students. Red Bull can be used to give these college students an energy boost when they need to spend all night studying or just to have fun. The problem, however, is that the energy drink is full of caffeine and other ingredients which may prove harmful to those who consume too much at one time.Marketers of Red Bull tell apart that college students have a need for the extra boost of energy so they have pinpointed them for consumption of their energy drink. Critics believe large amounts of consumption may have harmful effects and this has raised many issues concerning the drink. The other issue is the use of Red Bull in alcoholic drinks. Concerns have move up regarding the mixture of alcohol and Red Bull because of the dangers associated with it. Alcohol by itself already causes numerous problems. If the energy drink full of caffeine is added to alcohol, the harm could rick great. This in itself worries critics of Red Bull.Not only does the drink by itself cause concerns, but mixing alcohol with it raises even more issues. 4. As Red Bull expands to other countries, what supranational marketing issues essential(prenominal) be considered? With their foreign expansion, Red Bulls marketers must take into account the filling of an entry strategy and deciding on a strategic orientation. Red Bull must choose between three options for an entry strategy exporting, direct investment, or joint ventures. For strategic orientation, Red Bull has the choice of a standardized marketing strategy or a customized marketing strategy.By choosing a standardized marketing strategy, Red Bull would develop and implement the same product, price, distribution, and promotion in all supranational markets. On the ot her hand, with a customized strategy, Red Bull would develop and implement a different targeting mix for each target market country. Like with any expansion situation, Red Bull of necessity to study the markets within the international countries. Just because their marketing techniques work in the United States, doesnt soused theyll work the same internationally. Every country is different. Every market piece is different.For instance, demand and product usage differs from market segment to market segment. Red Bull must also take into account government regulations and laws as they differ from country to country. Not only that, but Red Bull has to realize differences in consumer behavior patterns as well as competition. As Red Bull plans to expand international, there are many aspects they must take into account before doing so. If Red Bull wants to be successful, they must spend a tremendous amount of time researching all the international markets in order to become more aware of each segments needs and desires.