Women and Advertising Essay -- Advertisements Ads Stereotypes essays p

In the year 1999, $120 million was spent on marketing products to consumers (Killing Us Softly 3). Along with products, the denote industry sells the intangible Ads sell a great deal much than products. They sell values, mountain ranges, and concepts of success of worth, love and sexuality, popularity, and normalcy. They tell us who we argon and who we should be. sometimes they sell addictions (Kilbourne, Beauty and the Beast). When the average person is bombarded by 2,000-3,000 ads a solar day (Kilbourne, address), it is insufferable to remain unaffected by the aforementioned concepts and stereotypes (Still Killing Us Softly, video). Ads use insecurities to promise wear outment with the purchase of a certain product. They are breeding grounds for stereotypes nearly, if not all, are negative. They provide impossible form images for women to strive towards, and sadly, many women do. The repercussions of these images and stereotypes are quite terrible. The female person body image is distorted, and many women and girls, in effort to reach the distorted image, develop serious eating disorders. The perpetuation of sex in ads creates a casual position towards sex. Sex is used to sell almost anything from lingerie to make-up, perfume to sustenance and household items. Advertising tells viewers that if they arent sexy, they are not acceptable. The female body is repeatedly objectified in advertising, and whenever a human is turned into a thing, violence is going to follow. Rapes and beatings often result from the dehumanization of women (Still Killing Us Softly, video). Advertising creates unhealthy and even dangerous stereotypes and mindsets in the people of forthwiths society. Advertisements play upon peoples insecurities, promising the viewer that, with the uphold of the product in question, the viewer can become a better person. There are many insecurities taken advantage of, but the most obvious and frequent is beauty. Women are strongly affected by this. later all, how could they not be when media is promoting a body type thinner, taller, and sexier than their own? less(prenominal) than 10% of the female population is genetically able to be as thin and tall as the women used in the ads (about-face.org). Advertising sells an impossible image for most women. Many times there is an indirect content such as a beautiful woman wearing the makeup the ad is selling, but sometimes its more blatan... ...ols to combat medias flippant use of sex in ads, and media literacy classes to teach young people, girls especially, how to light upon through the techniques of the advertising industry. Friedrich, Abby. All of Your Insecurities Wrapped Up In a Thirty Second Spot. Giedrys, Sally Anne. Creating a Curriculum To Help Girls action Eating Disorders. The Harvard University Gazette. Harvard University. 11 February 1999. Kilbourne, Jean. Address. Viterbo Presentation. April 22, 1996.Kilbourne, Jean. Beautyand the Beast of Advertising. Med ia & Values Winter 1990. centralise for Media Literacy. Issue 49. 3 March 2004. .Killing Us Softly 3. Video. Cambridge Documentary Films. 2000.Still Killing Us Softly Advertisings Image of Women. Video. Cambridge Documentary Films. 2000.Thomas, Jennifer. Websites Promote Anorexia and Bulimia as a modus vivendi. HealthScoutNews. Udovitch, Mim. A Secret Society of the Starving. New York Times Magazine. 8 folk 2002.Zarchikoff, Rebecca. Sexual Images of Women to Sell Products- Fascism and Bodyism. University of Victoria.