Measurement scales

Marketing ResearchUniversity of Phoenix?IntroductionA poorly designed questionnaire whitethorn not take in the results the firm or organization is feel for. There atomic number 18 four categories in which numbers atomic number 18 generally grouped. In increasing order of sophistication, they argon (1) nominal numbers, (2) ordinal numbers, (3) intervally scaley numbers, and (4) ratio-scaled numbers. This paper will examine each briefly and how they git be used effectively in the design of a survey questionnaire. qualitative DataData that shtup be categorized into one and only(prenominal) of several non-numerical categories is qualitative. You ar recording some quality that the knowledge possesses. Care needs to be taken to avoid denomination numbers to the categories then computing with them. This flake of schooling is each nominal or ordinal. NominalThe number we assign to some object, idea, or behavior is entirely arbitrary, although in some cases a springer spaniel whitethorn establish the rules of assignment. If measurements are assigned arbitrary numbers, they are called nominal numbers, and their sole purpose in the analysis is to designate an item possessing one characteristic from an item possessing a unmistakable characteristic. Nominal info is a part of categorical data in which objects do not have a subjective, crucial order. You cannister aim but not order or measure nominal data. Only calculations based on the frequencies of occurrent are valid. Nominal scales have no numeric properties. Qualitative information is obtained from a nominal scale. This means objects are classified advertizement by name only. Counting is the only operation that can be performed on a nominal scale. Examples of nominal questions that may be used are: state of residence; sexual practice; or hair color: blonde, brown, red, black. OrdinalOrdinal data is a type of categorical data in which objects have a innate(p) and meaningful or der but no magnitude. You can believe and o! rder, but not measure, ordinal data. Calculations... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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