Make-Up Art Cosmetics

Abstract M. A. C nonfunctionals started as a small business and has grown into a multimillion sawbuck organization. They ar innovative and organized and promote customer service. There products ar of the best in the industry and are reasonably priced. You hindquarters find M. A. C all all over the world and being marketed by tons of well known celebrities. They focus on working together as teams and promote employees to study outside the box. Not only is the organization extremely successful but it is incredibly generous. Since 4000 BC the demonstrations of cosmetics was produced by the Egyptians.Cooper minerals, perfumed oils, cream made of sheep fat, lead and soot were used as face make-up to bestow beauty and style. In 1984 Make-up Art Cosmetics, better known as M. A. C was founded in Toronto, Canada by Frank Toskan and Frank Angelo. Toskan was a former make-up artist and photographer and Angelo a former hair salon owner. Both men saw the necessity for cosmetics that held up under high powered lights found in a photo shoot or path show. Toskan and Angelos test market was in the basement at the Toronto department stemma Simpsons. M. A.C was a hit, with its slick modern packaging and its hip and unique names. Once celebrities and fashion moguls started to use M. A. C its ordinaryity set off worldwide. M. A. C has be decrease the leading leaf blade of professional cosmetics. Majority interest acquired in 1994 by The Estee Lauder Companies Inc a $6. 3 billion dollar cosmetic tycoon. Sold in over 60 countries and territories M. A. C is a multimillion dollar bricks and clicks organization. M. A. Cs product categories include lip, eye, face, nail, skincare, brushes, tools/accessories, and fragrances. M.A. C products are used in films, television, theatre, music, fashion, special events and award shows. M. A. Cs philosophy is all races, all sexes, and all ages. M. A. C also has the website www. macpro. com designed only for cosmetic professional. They freighter ascertain parvenu tips and get discounts on products. PRODUCT M. A. C eyes product line consist of several different products from primer, shadow, mascara, liner, brow and lash. Its shadows play apart in all of M. A. Cs different collections and come in over 100 illusions with creative names and different textures.Made in Canada by M. A. C chemist and manufactured by The Estee Lauder Companies Inc. Their shadows are highly pigmented applies evenly and blends well. Any product in the Viva Glam collection like the Warm tremble eye shadow, proceeds go directly to the M. A. C Aids foundation. Unlike other cosmetic companies M. A. C only hires skilled make-up artist to support their products. M. A. C is one and only(a) of the only companies that when you purchase their products a skilled make-up artist will show you exactly how to use the products by demonstration. M. A.C holds make-up seminars for their customers and conducts run counsel shows. Single powdered shadows ar e packaged in a round black container with a clear top in order to see the color and the bottom has the colors name. Combination shadow sets normally are in a rectangular shape. The majority of the era black, compact, and a sleek design are consistent with all M. A. C product packaging regardless of the product. Make-up Art Cosmetics trademark is M. A. C and is printed on all of their products and storefronts. To the left is an image of a wall in a Make-up Art Cosmetics store.PRICES Compared to its popular competitors like Lancome $16. 50 US per shadow, Nars at $22. 00 US per shadow, Vincent Longo at $24. 00 US per single shadow, M. A. Cs eye shadows is only $14. 00 US below the market price for a single eye color shadow and even less valuable at $32. 50-$36. 00 US for color combination sets. M. A. Cs shadow prices dont come with sticker shock and should attract any home of people. They dont shout Im high end and only the rich buttocks afford me. The prices are affordable and th ey dont fluctuate.The shadows are one fixed price and although they do not go on sale or clearance they are still a peck for professional style products for consumers. PLACE Before M. A. C consumers as I can get M. A. C product a channel of distribution must(prenominal) take place. M. A. Cs channel consists of a manufacturer The Estee Lauder Companies Inc a billion dollar corporation, to several different wholesalers such as Florences Enterprises and Sage Within, masses of different retailers. Some retailers of M. A. C cosmetics are the M. A. C. Stores, Nordstroms, Bloomingdales, and Macys to name a few.M. A. C is sold in over 60 countries and territories to date. M. A. C can also be purchased on its website at www. maccosmetics. com. The consumer has the option to purchase M. A. C at their favorite department store or online within the comfort of their home. marketing intermediaries are critical in this billion dollar industry of beauty and M. A. C cosmetics with its popular st atus is no different, M. A. C is too big time not to consume marketing intermediaries in place. M. A. C cosmetics can be found in almost every US mall, whether it is in a popular department store or a M.A. C exclusive store providing place utility. PROMOTION M. A. C stays innovative, very artsy, fashion forward and their advisements are eer very colorful demanding attention when walking by a poster or flipping thru the pages of a fashion magazine. Their advertisements are never restrained always dramatic and in your face. M. A. C has a number of collections and one of them is their Viva Glam collection and celebrities are always used for this collections advising. Such celebrities as Pamela Anderson, Fergie, Eve, and Dita Von Tesse can be seen in Viva Glam advertisements.Expressing to consumers that if its intimately enough for this celebrity then it is good enough for you also creating brand association. All of the collections proceeds go to the M. A. C Aids broth. M. A. C even collaborated with Disney in 2005 when M. A. C. Cosmetics introduced the Tint Toons collection based on classic Disney animals like Daisy Duck. (HOWARD, H 2010). As noted rather M. A. C is a bricks and clicks organization. On their website www. maccosmetics. com standard shipping is indigent in the US with any $60 purchase and free standard shipping on and summer selects purchases until July 8th in the US only.M. A. C also mails brochures to existing customers advertising their newest collections. I just received a micro pamphlet promoting their new Neo SCI-FI collection. Eye shadows remain the same price at $14. 00 US but come in a neon orange container versus the usual black. With game names like Time & Space, Magnetic Fields, and Expensive pink. You will not see M. A. C advertising in a commercial or informercial but you will see global advertising as they are located all over the world. M. A. C does however partner with the department store Nordstroms and take part in their annual in house fashion shows.After the show guest can sign up with M. A. C to have a M. A. C artist do their make-up for free. During this time an artist will makeup your face encouraging you to purchase M. A. C products. I can contest it works every time SRTATEGIC DECISION MAKING M. A. Cs organization has utilizes the marketing mix in a victorious way creating a Multi million dollar organization that is well-known worldwide. Their shadows come in almost every color imaginable and some with names like wraithlike Lady, Nocturnelle and Poison Pen. M. A.Cs products are priced below market when compared to its competitors for professional style goods. Like most other big chain cosmetic companies M. A. Cs channel of distribution uses intermediaries and tons of retailers. M. A. C has some excellent promotional programs in place, bringing in empty containers in exchange for a free lipstick, free shipping on online purchases, using very artistic style advertisements. Hiring only professio nal artist and having them sell the product is genius, who better to explain a product and show you how to use it then a professional instead of a regular employee off of the street.Donating proceeds to their AIDS fund and using stylish celebrities to promote collections. I wouldnt change a thing, I think what M. A. C is doing works and I wouldnt try to fix something that isnt broken. hearty RESPONSIBILITY M. A. C practices its social responsibility through the M. A. C Aids fund founded in 1994 by Toskan and the Back to M. A. C Program. M. A. C Aids fund supports men, women and children all over the world. The proceeds earned by M. A. C when it sells a Viva Glam lipstick are given to their AIDS fund, every cent. The union had galore(postnominal) $128 million up to date for this AIDS find.The companies 11 board members are responsible for keeping what Toskan started in 1994 the success it is today. The Back to M. A. C Program is M. A. Cs way on helping the environment. For every seven empty M. A. C containers you return to a M. A. C store you will receive one free lipstick of your choice excluding the Viva Glam collection. ORGANIZATIONAL DESIGN Posted in all of Estee Lauder offices are the following principles Strive for excellence keep open your best. Put your customer first. Know your customers, understand their needs and surpass their expectations. Be passionate about what you do Enthusiasm and energy are contagious. Never stage caring. Show concern and respect for every individual, regardless of position or title. Understand your role in the big picture. Were all part of a larger whole. Look for new and better ways to do things to continually raise our standards. Communicate Voice your ideas, share your concerns, pass on what you know and be honest. Be a team player. Were stronger when we work together. Listen when others speak. Good ideas can come from anywhere. Be flexible.Success depends upon willingness to adapt when situations change. Pay attent ion to details little things do make a difference. Solve the real problem, dont treat the symptom. Spread the good news. Let others know when theyve done a good job. Smile. and have fun (elcompanies,2010) These are characteristics of a learning organization. Creating a sense of community in their organizational culture, caring and strong mutual relationships. Utilizing teams and authorization in their organizational design. Promoting information sharing and leadership. Robbins & Decenzo, 2008). CEO As of July 2006 Mr. John Demsey oversees Estee Lauder, MAC, Tom Ford Beauty and Prescriptives brands as well the companys Specialty Group of brands, Bobbi Brown, Jo Malone and La Mer, which were added to his portfolio in July 2009. (elcompanies, 2010). But from 1998-2005 when Demsey was M. A. Cs president he expanded the company from 19 global markets to over 65 and is credited for making M. A. C into the billion dollar powerhouse it is today. Demsey has held several positions with the Estee Lauder corporation working his way up the ranks.In a nutshell, I wonder in founders Frank Toskan and Frank Angelo could have ever imagined that M. A. C would turn out to be such a huge empire. M. A. C has come a long way from selling in a departments store basement to selling all over the world in the companies own brand stores and in a multitude of popular retailers. M. A. C stays innovative, creative and all the rage. Their eye shadows are far form boring with a large range of colors with great pigment and longevity in sleek round compact design packaging. M. A. C is reasonably priced for the average fashionista to afford.