I thought it was the end Essay Example for Free

I thought it was the end Essay I thought it was the end. I watched my own son slowly; painfully pass away for a crime he didnt commit. I couldnt believe that it was happening. Why? I kept asking myself and I just couldnt find an answer. My head was spinning and I didnt know or for that matter care where I was. All I knew was that I just didnt want to be there. Ever since the death of my son I have been growing old quickly and without pause. Its like the death of my son has made me age so quickly. Due to this I have realised that I am coming to the end of my life and that is why I am writing this. It all started the day I joined the farm.. I was there working away milking a cow when from above I could sense this presence, it was like a sixth sense. I looked up to see that it was Farmer Lodge (my employer). He seemed as if he needed something, like he wanted me to give it to him. I enquired as to what he wanted. But then I looked closer at the expression on his face, it was clear now that it was company that he wanted. He picked me up and led me to his house. At first we were just talking and everything was fine although a little surreal but that was soon to change. Thinking about it he didnt take advantage of me as I would have said a few years back it just happened. We slept together and for the first time in my life I felt as if someone actually wanted me for who I was not just as some type of sex slave as the village thought I was as I had slept with this guy who then left me. I wasnt and never was going to be. Nine months after sleeping with Farmer Lodge I was having a baby and as I hadnt slept with anyone since it must have been his. This was the birth of many troubles and problems to come but it was also to be the start of something magical and enjoyable. I was to have many moments of happiness, which far out weigh the bad points. Later on in the year I was to hear of a woman called Gertrude moving into the village. She was to become Gertrude Lodge, Farmer Lodges (my loves) wife. I was really disheartened by this and started to think about what had happened only 12 months ago now. Farmer Lodge was the father of my child and yet he didnt once do anything to help me or support me through this time; and now he was marrying a woman of whom I didnt know as she was a land owner, like him whereas I wasnt so I couldnt marry him. I felt this was unfair as not only had he loved me but also he got me pregnant and now he doesnt want anything to do with me. Perhaps it is true what they all say about men not wanting children and if they get their lover pregnant then they leave them as there was neither a form of contraception or abortion back then. Life as a mother was hard and trying. The income I brought in was low enough but to add to matters I had to feed and cloth a baby. I eventually plucked up the courage to go and ask Farmer Lodge for a raise and gave him the reason for my asking. I thought that it was the least e could do for me after what he had put me through all that mental torment and physical pain. As I walked in to confront Mr Lodge I could sense the strong smell of perfume, which arose out of the door almost like someone was trapped within. I realised Gertrude must have been there but I still persisted on my quest for freedom from this man and for also the help I deserved. As I put my hand against the door it was warm but at the same time damp due to the years of rain pounding down upon it. It was a vast oak door of which I couldnt push open on my own so I found the knocker on the door and banged it. The sound rumbled long and low until I had heard some movement and the door was swung open as if to say in a mild dismay, WHAT? I was to say the least surprised at the reaction Farmer Lodge had to me when he opened the door. His mouth half open as if he wanted to speak but some invisible force was preventing it. He He Hello, he said as if scared of me. Why hello, I replied in a sort of comforting voice. He appeared worried about something although I wasnt sure what and from the look of him it seemed he didnt know either. He invited me in after having stood around on the doorstep just staring at me as if in disbelief. On entry I looked around for Gertrude. In the corner of the room an extremely beautiful but also concerned looking person sat. I assumed that this was Gertrude and so as a nice person I said hello and asked her name. She didnt reply so I just went about my business and asked Farmer Lodge about the rise. The strangest thing of all is he stood up once the question was put forward, said yes then walked out of the room in a type of trance as if he was under a spell of a spirit or something of that origin. As soon as he left Gertrude sprang up from the corner of the room making me jump. She landed on me as if in an almost upset but dominating way she asked me to look at her arm. At first I thought that she was crazy but then as she persisted with the question I said yes. She pulled the clothing back from the arm to reveal a really bad withered arm. This put me into a flash back in which I remembered a dream I had acquired the previous night. It was of me lying in bed when Gertrude entered my room. She was taunting me with her wedding band and eventually I had snapped and grabbed her by the arm and flung her to the ground. At first I believed it to be a bad dream but this proved that the theory wrong. I decided that as I had got what I came for I should leave if not to hide my identity from Gertrude. For the next few months I avoided all contact with Gertrude and led a separate life in isolation. I decided to go and visit the conjurer and see what he recommended for my vision. After a lot of promiscuous contemplation he invited me into his room in which I looked into this portal type place. Only I could see what I saw but the bits I did see I didnt want to see again. I would tell you but these are secrets that only I will know as thats how I want to keep it. As a member of the Antidisestablishmentarianisms club I believe firmly in not allowing people to find out and manipulate the secrets that I have hidden for so many years and for so many reasons. Anyway after the conjurer I carried on with my life as a milkmaid looking after my son and earning less than the total minimum wage. At about 17 18 years of age my son was usually out most nights with his mates from the local school. He was out with friends one night when after indulging in a few pints from the local tavern he and others wondered back home. Making enough noise to wake the dead they did something, which was to change not all but only my sons life. The group of friends accidentally set a hey rick on fire. They all scattered but my son (to drunk to walk) couldnt so when the authorities arrived they found him next to it. He was sentenced to death by hanging. This wouldnt normally have happened but at that point there was a lot of destruction to land and property around that area so there was a inevitably a person now to make an example of. After the death the farmers wife Gertrude died due to stress and the withered arm. I decided to go and live somewhere away from the village but later returned to my dead end job as a milkmaid. There was however a small annuity left to me (from Farmer Lodge who funnily enough wasnt seen in the village again presumed dead) but I declined as I only had myself to live for and nothing to motivate me. This is how I have spent the rest of my life doing what Im best at milking cows.

The Concept Of The Imperial Presidency

The Concept Of The Imperial Presidency It was historian Arthur M. Schlesinger who popularised the term imperial presidency to describe the evolution of the modern day president. Schlesinger contended that expansion and abuses of the presidential office were so profound by 1972, they had thwarted the traditional checks and balances of the constitutional system. He concluded the imperial presidency emerged due to the aggregation of presidential war powers that were primarily acquired in response to Americas participation in twentieth century wars. Schlesinger connected the presidencys usurpation of foreign policy to the accumulation of domestic powers, stressing that the war powers and executive secrecy were two significant devices which gave rise to the misuse of power by presidents.  [4]  He also reflected a growing belief that the evolution of the presidency had permanently transformed the balance of power; resulting in an extremely powerful president and a resident Congress in the decision-making arena.  [5]   Until recently, many commentators widely regarded that the Nixon administration represented the true singular embodiment of the imperial presidency.  [6]  More than three decades later, the notions of the imperial presidency has once again resurfaced. Many scholars, including Schlesinger himself, observe that the imperial presidency has been revived under the Bush administration,  [7]  and given further vigour under the leadership of President Obama.  [8]  But how authentic is this approach in understanding presidential power in decision-making today? How much utility is there in Schlesingers concept of an imperial presidency? Is it the case as Schlesinger suggests, the modern day president is out of control, operating beyond the constitutional parameters and in clear defiance of the doctrine of separation of powers. THE IMPERIAL PRESIDENCY REBORN The starting point of this paper is recognition of Schlesingers imperial presidency, and that it was restored to former prominence under the presidency of George W. Bush. However, this paper makes a distinction between the usurpation of power and the abuse of power.  [9]  Unlike presidents who temporarily assumed power in times of war, we argue like Nixon, Bush abused power by claiming a near absolution of power to be the enduring prerogative of the presidency.  [10]  Presidents such as Lincoln, FDR, and Truman, it is argued, momentarily usurped power anticipating Congress would hold them to account after the wartime emergency ended.  [11]  It is in this distinction that we argue makes the presidency of George W. Bush an imperial presidency. By actively trying to keep a monopoly of constitutional power, it continuously relied on powers beyond those vested in the executive by the Constitution, and often unilaterally of Congress. THE NEW IMPERIAL PRESIDENCY The imperial presidency of George W. Bush was constructed and enforced by Vice-President Cheney and his chief legal advisor Addington, given legal veneer by Deputy Assistant Attorney General Yoo, endorsed by White House Counsel and later Attorney General Gonzales.  [12]   This paper also makes a distinction between the imperial presidency under Nixon and the imperial presidency under Bush. A drawback of Schlesingers approach is that his theory emphasises the abuse of power by the individual in the office, the president. Qualifying his theory, we argue that it was not an imperial presidency but an imperial vice-presidency. There is insurmountable amount of evidence suggesting Vice-President Dick Cheney was the chief architect  [13]  behind the concept of broad-based, unreviewable, and secret presidential powers  [14]  that gave further projection to the unitary executive legal theories.  [15]  These legal theories, advocated by Cheney,  [16]  were depended upon frequently and in various contexts by the Bush administration to justify their assault on individual liberties and other intrusions of the American constitution.  [17]   However, it is clear from the opening sentence of Article II, the Constitution vests the entire executive power in the president and not the vice-president;  [18]  a point illustrated by President Trumans Oval Office desk plate, which read, the buck stops here.  [19]  Reflecting this point, Clinton Rossiter described the presidency as a one man jobwhocan never escape making the final decisions in which the public and Constitution hold him responsible.  [20]  To make sense of Bushs presidency, this paper argues that the Bush administration was a victim of what Janis termed Groupthink.  [21]  Applying Janiss hypothesis, an example of the influence of groupthink can be found in the Bush administrations decision to pursue an invasion of Iraq.  [22]  According to former Pentagon analyst Karen Kwiatwoski, there was a groupthink style of environment throughout the executive hierarchy, which blindly sought for the agreement to invade Bagdad.  [23]  Theses neoconservat ive executives formed a royal court around Bush, and by controlling the type and supply of information they were able to shape and influence his knowledge, to such an extent, it could be argued they were making presidential decisions on behalf of the president. Bush was simply a string-puppet, who was directed ironically by the men whom he led. For example, in a press conference in 2002, President Bush was asked what he was doing to capture Osama Bin Laden, an individual in his conviction to be the Americas most notorious enemy. Bush responded, You know, I just dont spend much time on him.  [24]  This perhaps explains why President Bush and Congress rushed into war before a broad-based coalition of allies could be formed. In this sense, Congress and the American public also became victims of groupthink, as they too were persuaded by highly misleading information. Therefore, it was not just an imperial vice-presidency but an imperial executive presidency, where power was being ab used by a number of executive individuals.  [25]   REINING IN THE EXECUTIVE Schlesingers approach in understanding the charges of a too powerful president is useful. Although, its utility of the great man perspective is restrictive and misleading at the same time when trying to understand the true nature and power of the presidency in the decision-making process. Despite operating under similar conditions, it is arguable that the current Obama administration no longer enjoys the vast amount of executive power, which was expanded and abused under the Bush administration. A similar argument can be drawn when analyzing Bushs two-term presidency. As the presidency entered into its final bout, with the political, media and public attention transferring to the presidential candidates, the Bush presidency became somewhat lame duck,  [26]  whose authority and influence had been curtailed extensively. Therefore, a distinction can be made between Bushs first and second term. It is evident that in his first term, the Bush administration acquired a vast amount of executive authority, which allowed them to dictate American foreign policy. However, this is not a new phenomenon. Wildavskys Two Presidency theory suggests that the president wears two hats, enjoying more freedom in foreign affairs.  [27]  Qualifying his theory, we argue that the Bush administrations ability to act unilaterally in this domain had a spill-over effect, which soon began to pervade and embolden the domestic presidency as well. This gave rise to Schlesingers revolutionary presidenc y;  [28]  the Bush administration was able to change the dynamics of American democracy by creating a plebiscitary presidency  [29]  where they were only accountable during elections (ironically strengthening his presidency as he was re-elected). Moreover, by overriding the constitutional provisions of checks and balances the Bush administration became the dominate branch in the decision-making process of the American political system. However, it is arguable that towards the end of his second term the Bush administration was far more restricted and constrained, especially in relation to its domestic policy ambitions with a more assertive Congress playing a more dominant role in the decision-making process.  [30]  Even though the presidency continuously and arrogantly acted unilaterally from Congress, its scope to do so especially in the domestic arena had been heavily curtailed. We contend that the expansion of the presidency to a certain degree has been reined-in, going some way to restoring the balance of power between the president and Congress. ALTERNATIVE APPROACHES AND THE CONCEPT OF PRESIDENTIAL POWER The utility of the historical and legal approach helps us make sense of the current change in dynamics of the presidency and sheds light on how the Bush administration was able to act unilaterally in the decision-making process. This approach suggests that the aggregation of presidential power has not occurred continuously, and neither is the modern day presidency a source of permanent power that has nullified the Constitution as suggested by Schlesinger. This is because presidential power is not an attribute but a relation. The constitutional and historical legitimacy of the presidency may put any president in a privileged position in the decision-making process, but the magnitude of his power is variable as much of it exists in relation to his influence over other individuals and institutions. Therefore, we contend that presidential power at the federal level ebbs and flows: varying from one domain of political activity to another; from one circumstance to another; from one preside ncy to another; evolving gradually at times and fluctuating abruptly at other times. A prominent reason for this is because of the deliberate efforts by the Founding Fathers to stagger the constitutional powers, installed conflict into the heart of the American polity.  [31]  The vague wording of the Constitution instigates a natural invitation for struggle between the executive and legislature,  [32]  in which both institutions push the boundaries to maximize their political power. Consequently, a tug of war for influence develops between the presidency and Congress for control of the political agenda, which is more prevalent when Congress is divided, or in times of uncertainty. The historical approach does seem to suggest that a pattern exists: repeated assumptions of power in the decision-making process are followed each time by a chorus of criticism, which in return is followed by stricter congressional oversight towards presidency.  [33]  Similarly, scholarly judgments tend to reflect this cycle, although it is arguable, that these observations are somewhat exaggerated and do only reflect that period of time. For example the notions of an imperial presidency were embedded due to the fierce opposition of the Nixon presidency. Likewise, the reflections of an imperiled presidency post-Watergate were an overstated reaction to the perceived limited presidential activity in the decision-making process by Carter and Ford.  [34]  However, it is plausible based on the history of the American polity that the option is either executive supremacy or congressional supremacy. On the other hand, the concept of power suggests this does not necessarily mean that it has to be one or the other. As aforementioned above, power only exists in relation to influence, but influence is not a game of fixed sums, where one gains the other looses in the decision-making process. Similarly, the influence of both institutions is in a constant flux, forever changing in different circumstances. Therefore, it is pointless to make judgments which institution has more power at any given moment as evidence is murky. AGENDA-STRUCTURING POWERS According to C. Wright Mills, a president has more scope of influence in relation to Congress in resolving issues then introducing new issues on the political agenda. Other commentators like James Bryce make a similar distinction by arguing: In quiet times the power of the president is not great; yet in troublesome times it is otherwise, for immense responsibility is thrown on one who is both commander-in-chief and head of the civil executive.  [35]   An explanation for these phenomena can be found in the executives function to respond to unforeseen circumstances more responsively than the deliberative decision-making body of Congress. Thomas E. Cornin contends, when such events occur, the presidency is in the driving seat, especially in relation to foreign affairs. The presidency enjoys the prerogative in determining what constitutes a crisis,  [36]  and can exploit its privileged position to structure new developments to their accord. This is not to say Congress lacks the constitutional authority to intervene, rather, it often lacks the will or courage to do so.  [37]  This is because whenever a president waves the crisis flag or takes a foreign-policy initiative, in most circumstances, he is likely to have the country behind him, including influential business leaders, the media and the majority of the public.  [38]   This explains how the Bush administration was able to implement their visions of an imperial presidency. The unprecedented events of 9/11 infused Wildavskys two presidencies into one, presenting the Bush administration a blank canvas whereby they were able to structure the emergency response. More importantly, 9/11 strategically placed them at the forefront of the decision-making process in both domains. However, it is plausible the reason why Congress rubber stamped Bushs 9/11 policies, is because at the time Congress too favored a strong political response and held the commander-in-chief responsible to deliver such a response. In this sense, according to sociological approach of Mills,  [39]  the Bush administration was not exerting presidential power, but was simply reflecting the will of Congress and the American public. Bush was merely a surf-rider on the waves of international developments. Like Kennedy in the Cuban missile crisis,  [40]  the Bush administration knew it was important to act on their wishes and was conscious that an unpopular response to 9/11 would result in a backlash politically. Therefore, this approach suggests, due to the natures of emergencies, no matter who happens to be president, every incumbent is compelled to follow a course of action that most Americans and congressmen approve, purely for political opportunism and political survival. In this sense, the presidency shapes the president. On the other hand, the utility of Barbers psychological approach suggests presidents also shape presidencies.  [41]  Although presidential decisions are determined by political and other constraints largely beyond their control, the personality of the incumbent is significant in helping shape presidential decisions. Presidential decisions may be influenced by the climate of expectation and power situation,  [42]  but because they enjoy the best bully pulpit, presidents actively try to influence the public and educate them through various means into going along with what they want.  [43]  In the case of the Bush Presidency, the administration successfully manipulated both the public and Congress about the severity of threat Iraq imposed. A fundamental reason why Congress was easily tricked into war was because Congress relied heavily upon the information provided by the White House to inform them about the debate. In the domestic domain, Congress is more of an expert and c an rely upon various avenues of information to gain a better understanding. However, in foreign affairs information is more restricted and it is usually the case Congress goes along with the expertise of the executive. As the American media often failed to report accurately on the Middle East wars, focusing on rallying behind the troops, the Bush administration was in the privileged position of educating the public and Congress about Americas successful campaign against the war on terrorism. As there was no official oppositional leader to challenge Bush, his presidency was able to shape American foreign policy unilaterally, thus allowing President Bush to become an imperial president whose actions were undisputed by Congress. It was only until casualties started mounting up, that the public support started wavering. In the absence of public consensus, Congress became more assertive in relation to Bushs policies, as it became concerned about its lack of involvement in the strategy of the wars that was draining America out of its men and resources. However, by then it was all too late. For the sake of national prestige Congress was committed (as usual) to keep funding the wars which had allowed the presidency to run riot. The irony here is, although, the wars liberated the presidency from the constraints of the domestic environment, it projected the presidency into a more complex and volatile environment with multiply constraints. Once Bush committed the troops, he found it extremely difficult to pull the troops out. This meant they became part of the environmental parameters within which the Obama administration had to operate in. Again, the irony here is, rather than embolden the domestic presidency it has reversed the process and added more constraints on the Obama presidency. CONCLUSION Does the United States still have an imperial presidency? The difficulty in the answer lies with the concept. The imperial presidency still means many things to many people. The answer is further complicated as it is hard to distinguish between a strong presidency and imperial presidency. Schlesingers concept implies that the imperial presidency exists because of the presidents prerogative in foreign policy which he abuses to extend his other powers. The problem here is, because the Supreme Court rarely passes judgments in relation to presidential abuses in this domain,  [44]  we are left with political judgments from politicians and scholars that are conflicting, as there is more than one criteria to judge presidential power. It is like Michael Novak observed, the right worries about the imperial president at home; the left about the imperial president abroad.  [45]  This is evident for the Obama presidency. As he has implemented an extraordinary amount of legislation and co ntinued executive secrecy, some commentators contend that he has extended Bushs legacy.  [46]  They see his ambitious economic and social policies as unconstitutional. As aforementioned above, the modern day president is compelled for the sake of American prosperity to pursue certain kinds of economic and social policies. Just because the Obama presidency has been successful, it does not mean other actors have not have not influenced the final decision. In most of the legislation passed, Obama has had to compromise, even his national health care programme. We conclude that the seeds of an imperial presidency have always existed. However, for it to flourish there has to be a combination of men and events.  [47]  If the individual in the office does not have a sense for power and relies on the formal powers of the office then it is likely the system of checks and balances will hold firm. Similarly, extraordinary events can curtail presidential power. America recently had the diplomatic version of 9/11 with confidential cables being exposed, withdrawing even more influence from the president in decision-making power.  [48]  

Nestle Fruit Yogurt Company

Nestle Fruit Yogurt Company Abstract Nestle Fruit Yogurt is one of the famous product launched by Nestle all over the world. Most of the countries where Nestle has launched it, have accepted the product very well. This shows that product has potential and if marketed properly can do wonder by enhancing Financial statement profits for Nestle. Here we are making an analysis of UAE as Nestlà ©s future destination of launching Fruit Yogurt. In this study we are seeking financial, marketing and Resource planning of Nestlà ©s launching campaign in very first year. This analysis can help Nestle in making deciding whether to launch the product in Emirates and how to launch the product. Executive Summary A marketing plan usually provides a sound framework for development of marketing strategy for any product. There is a list of action items inclusive of objective, sales budget requirement, resource requirement etc. Its very relevant part of the total business plan. In our first submission, we had talked at length regarding cultural and economic analysis related to market and features of offered product. This project submission will be taking us forward from where we had left in the last assignment. Here, We will take closer look at the nuances of running a good business like understanding target market, designing suitable promotion strategy, having total overview of distribution marketing and production processes. The last part has explained in detail about the benefits of the Nestle Fruit Yogurt. It has also explained how it is suitable for UAE climate and how its launch in United Arab Emirates will make a new trend of having healthy snacks and lunch. We, in last part, also analyzed that the market condition of UAE and preference and desires of Emirates. Now, in this study, we are going to study how to market the product how will it work in the UAE.   We are going to analyze fully what will attract Emirates to our product. Traditional approach to look at any product that is based on marketing involves the understanding of: Financial data. Product data Sales and distribution data Advertising and sales promotion data We are going to approach this study in this traditional approach to make a detailed Market launch analysis of the product. (Yogurt) Marketing Plan Introduction Marketing Plan will analyze how to strategize the launch of Nestle fruit Yogurt in UAE. It will check out the advertisement, Promotion and Packaging plans for this new product. The detailed will work as the initial plan for the launch of the product in UAE and it will be subjected to change gradually as the sale will follow the expectation or will deviate from its initial plan. Marketing Objective Target Market Since Nestlà ©s fruit Yogurt will be totally new product in UAE and therefore is not well known. In our last submission, we had highlighted about specifically targeting the age group of 15-35.This was basically based on the consumption trend of this group. Expected Sales Sales objectives define the projected quantity of goods that can be sold. Hence it is very relevant for the success of businesses that realistic and achievable objectives should be set. We are expecting the total sale of 650 tonnages of Nestle fruit Yogurt in United Arab Emirates. Our expectation is very optimistic as it is nearly 60% of the total present market. Profit Expectation As we are planning to have 650 tonnages of sale in UAE, therefore we are expecting Nestle to have at least profit of 9% around on the product which comes in the range of 0.09 percent*650 tonnages *9463 AED per tonnage ~ 553,385 AED which is really decent as we can see that this is just a launch year. Promotion Mix Advertising Objective Main objective of advertisement is that it will be to drawing attention of the health conscious customers towards Nestle fruit Yogurt. Since the Nestle Fruit Yogurt belongs to premium segment where more stress will be provided to attract urban area customers who are willing to use something new. Actually if we start trying segmenting of the people of UAE, we can segregate UAE people into two major categories. One who usually prefers to have new products present in the market and these people are usually called experimenters. Other kind of category which tries to retain their own age-old family used brand which usually bar them from taking any new product. Seeing this, we need to make its Nestlà ©s image to look as fashionable and premium class. To make this image, we can try using some Hollywood star who can endorse our product and which is youth icon famous among Emirates.   Media Mix We are planning to use the media mix in such a way to approach every single people in Emirates to make them aware of this new product coming in the market. Since ours will be the first company launching this product on such a large scale in UAE therefore it can become a tough task to inform to educate consumers about health benefits and differentiation of our product from the entire existing product in the Emirate market. Hence we need to use below given promotion media mix: Kiosks Advertisement in magazines, television and newspapers. TV program. Banners Billboards. The way we are planning to make this promotion is to have it in various phases. Actually, In first phase, we are planning to have awareness program. Then in next phase we are planning to market the real product among the Emirates through use of hoarding, kiosks, banners and all the other media methods. Message Nestle Fruit Yogurt should be aiming to recognized as a healthy food product company. This company wants to be known as a firm which usually provides high quality health products. Idea will be to convey its young and premium image to the consumers. Message should be something similar to â€Å"Taste with Health!!!.. Try me!!†. Cost Advertisement TV Advertisement 40000 Newspaper Advertisement 20000 Kiosk Advertisement 10000 Magazine Advertisement 20000 Banners 10000 BillBoards 10000 Promotion 10000 Advertising Expense $ 120,000.00 Sales Promotion Objective The objective of sales promotion is usually to attract more and more consumer in the very first year. This will be done by the help of affordable micro packaging of size small as 100g. This will be the smallest container that should be available among the customer because tinier than this package can affect the brand image of Nestle which is the last thing Nestle company want to do. Premiums Premium is used in a way in order to associate our product with real use product needed by segment we are planning to target. Since here for Nestle fruit yogurt we are targeting premium segments youth who are really conscious about their health we can offer them some diet free sugar product. Coupon Other kind of consumer attraction tactics that usually comes when some new product is launched is the Coupon Tactics. Here with Nestle fruit yogurt we can plan to give some consumers who are winning lucky draw, a free gym coupon to some posh area gym. Cost Cost allotted with promotional strategy will be less only as company will be targeting more of awareness and less of sales. Therefore company will be stressing more on advertisement and less of promotion which appears from the budget itself which allots $10000 only for promotion activities. Personal Selling In the initial stage company is not planning to sell its product the personal selling as this will reduce the companys brand image which is really good considering the international brand image of Nestle. Other Promotional Method Promotional strategy which Nestle is planning is already mentioned. As of now, Nestle fruit Yogurt product will not be experimented using some strange and innovative promotional technique. May be it can work Nestle will not be taking risk in UAE market. Distribution from Origin to Destination Mode of Distribution Nestle like all of its dairy product will prefer roadways mode of transportation. It will distribute its product to the wholesalers and retailers through Nestle Van which will have freezing facility available with it. Products are of lesser expiry date therefore it will be preferable for Nestle to have its own distribution system to avoid delayed delivery. Packaging Marking and Labeling Regulations Usually, on any package, many kinds of labels are used. Many may include product certifications and trademarks and the food authority approvals. In order to utilize full use of packaging, it is suggestible to publicize the health benefits related with Nestle fruit Yogurt through labeling. Containerization To avoid piracy and ease operational requirement company should always use bar codes, identification and RFID numbers. This should be done for trouble-free shipment tracking of the goods. Another related important aspect which needs to be considered is the container standards. It should be of international standard. Costs Packaging use a significant portion of total cost related with a product. For example, in Dairy Product industry, packaging cost may be as high as 30% of total cost. Whatever be the case company should try to reduce this cost as much as possible. Following international standard of hygiene and maintain a premium quality forces price to increase to go beyond the limits. Therefore company should try to use some beneficial strategy to reduce the packaging cost to be as low as 10% of the product in long term. Price Determination Transportation Cost It will be there as always but usually depends who is going to bear this charge company, wholesaler or retailer. Here it will be borne totally by wholesaler only. Wholesaler will need something in order to take this cost and keep making profit. Therefore company is giving hefty commission to the wholesalers @ 13.5 %. Handling Expenses Handling expense for making the product to reach on board to fulfill the requirement of FOB will be borne by company itself. This cost will be included in other miscellaneous cost. Whole and Retail Mark Up and Discounts Product Cost Percentage of Cost Fruit Yogurt Cost(650 ton) $   1,100,000.00 72.7% Packaging Cost $ 110,000.00 7.3% Selling Expense $ 85,000.00 5.6% Advertising Expense $ 120,000.00 7.9% Distribution Expense $ 93,000.00 6.1% Misc Expense $ 5,000.00 0.3% $   1,513,000.00 Selling price(Profit Margin 8.7%) $   1,644,631.00 Final Price AED price Product Cost $ 1,513,000.00 AED 5,555,736.00 Selling price(Profit Margin 8.7%) $ 1,644,631.00 AED 6,039,085.03 Selling Quantity we are targeting (Ton) 650 Company Price Selling price per ton $ 2,530.20 AED   9,290.90 Selling price per Kg $2.53 AED 9.29 Selling price per 250g Pack $0.63 AED 2.32 Selling Price per 100g pack $ 0.025 AED 0.09 Wholesale Price (@13.5% WS Commission) Selling price per Kg $2.87 AED 10.55 Selling price per 250g Pack $0.72 AED 2.64 Selling Price per 100g pack $0.03 AED 0.11 Retail Price (@13% Retail Commission) Selling price per Kg $3.25 AED 11.92 Selling price per 250g Pack $0.81 AED 2.98 Selling Price per 100g pack $0.03 AED 0.12 (Statistics, 2003) Pro-formal financial Statement and Budget Introduction In this plan we are going to study detailed financials about the Nestle Yogurt Product. The product financial will include product costing and product pricing for the UAE market. Most of the pricing we are doing in $ terms and at last we are converting them in AED terms. Marketing Budget Advertisement/Promotion Expense Advertisement TV Advertisement $40,000.00 AED 146,880.00 Newspaper Advertisement $20,000.00 AED   73,440.00 Kiosk Advertisement $10,000.00 AED   36,720.00 Magazine Advertisement $20,000.00 AED   73,440.00 Banners $10,000.00 AED   36,720.00 BillBoards $10,000.00 AED   36,720.00 Promotion $10,000.00 AED   36,720.00 Advertising Expense $ 120,000.00 AED 440,640.00 Distribution Expense Distribution Cost Store Payroll $ 20,000.00 AED 73,440.00 Store Management $ 10,000.00 AED 36,720.00 Rent $ 10,000.00 AED 36,720.00 Utilities $ 10,000.00 AED 36,720.00 Depreciation $ 10,000.00 AED 36,720.00 Repair $ 20,000.00 AED 73,440.00 Maintenance $ 13,000.00 AED 47,736.00 Total Distribution Expense $ 93,000.00 AED 341,496.00 Product Cost Processing Milk to Yogurt cost Raw product Milk(600 ton) $800,000.00 Processing Variable Cost Sugar Stabilizers Fruit /Flavors Bacteria Culture Fuel Total $200,000.00 Processing Fixed Cost $100,000.00 Final Yogurt product(620 ton) $    1,100,000.00 Product Cost Percentage of Cost Fruit Yogurt Cost(650 ton) $   1,100,000.00 72.7% Packaging Cost $ 110,000.00 7.3% Selling Expense $ 85,000.00 5.6% Advertising Expense $ 120,000.00 7.9% Distribution Expense $ 93,000.00 6.1% Misc Expense $ 5,000.00 0.3% $   1,513,000.00 Selling price(Profit Margin 8.7%) $   1,644,631.00 Final Price AED price Product Cost $ 1,513,000.00 AED 5,555,736.00 Selling price(Profit Margin 8.7%) $ 1,644,631.00 AED 6,039,085.03 Selling Quantity we are targeting (Ton) 650 Company Price Selling price per ton $ 2,530.20 AED   9,290.90 Selling price per Kg $2.53 AED 9.29 Selling price per 250g Pack $0.63 AED 2.32 Selling Price per 100g pack $ 0.025 AED 0.09 Wholesale Price (@13.5% WS Commission) Selling price per Kg $2.87 AED 10.55 Selling price per 250g Pack $0.72 AED 2.64 Selling Price per 100g pack $0.03 AED 0.11 Retail Price (@13% Retail Commission) Selling price per Kg $3.25 AED 11.92 Selling price per 250g Pack $0.81 AED 2.98 Selling Price per 100g pack $0.03 AED 0.12 Other Cost Misc Expense $ 4,000.00 Pro forma annual profit and loss statement (Profit year) Profit And Loss Statement AED Income Revenue $   1,644,631.00 AED 6,039,085 Expense Cost of Goods Sold 800,000.00 AED 2,937,600 Processing Variable Expense 200,000.00 AED 734,400 Processing Fixed expense 100,000.00 AED 367,200 Packaging Cost $ 110,000.00 AED 403,920 Selling Expense $  85,000.00 AED 312,120 Advertising Expense $ 120,000.00 AED 440,640 Distribution Expense $  93,000.00 AED 341,496 Misc Expense $   5,000.00 AED   18,360 Total Expense 1,513,000.00 AED 5,555,736 EBIT $ 131,631.00 AED 483,349 Interest $  55,000.00 AED 201,960 EBT $  76,631.00 AED 281,389 Tax @ 20% $  15,326.20 AED   56,278 Net Income $  61,304.80 AED 225,111 (Ng, 2007) Resource Requirements Introduction Whatever is the marketing plan, until and unless you are not getting your Resource requirement fulfilled, you cannot start a business. This section, we will study about the way the company will be able to get its resources right. Finances Usually Company gets its finances from either debt or equity or through some stake acquisition by some other firm. It will be totally dependent on cost of capital of raising money from the market and cost of debt of raising money from debt. We are assuming to have overall cost of capital as 5%. The launching project will include total requirement of 1.1 million out of which company can plan to have 6 million as debt and 5 million as equity. Personnel Any firm while expanding or launching a new product will require some Personnel. The company should be ready with kind of skills portfolio which company will need for its operation. There can be many skills portfolios which company can look into while planning for the launch of new product like: HR personnel Marketing Personnel Finance Personnel Operation Personnel Sales Personnel Labors Machine specialists Distributor personnel Depending on the scale which we are launching, Companys requirement will be decided. For the 650 tonnages of requirement company will need as per follows: Marketing 60 Sales 600 Operations (including distribution and packaging) 1200 Finance 10 Human Resource 40 Information Technology 5 Production Capacity Production capacity should be planned as per companys aim of expanding in future. As per seeing Nestlà ©s trend of expansion plan in other countries, we can assume following as companys capacity requirement in future. First year 650 tonnages Second Year 900 tonnages Third Year 1050 tonnages Fourth Year 1200 tonnages Fifth Year 1400 tonnages Nestle should have production capacity accordingly. Conclusion As we can see from the analysis, we can conclude that the launch of Nestle Fruit Yogurt in United Arab Emirates will be a sure success. Estimated Income statement of very first year is showing Net Income of

Frank Sinatra Essay -- essays research papers

Many people in show business are viewed as role models in our society. Many of these people are just regular men and women that are placed high on a pedestal simply because they can sing or act, hence, becoming all the more famous. Although he was famous and popular in the entertainment world for almost four decades, Frank Sinatra was a singer and actor that had a side to him that not everyone knew. He hid behind the facade of an entirely happy, successful performer, when, in reality, he had many problems that the public was not even aware of. Some of these problems are the same that the average person faces day to day, but many went far deeper than trivial troubles. Some of these specific quandaries had to do with hidden aspects of his personal relationships, hidden connections with criminal elements, and other unknown aspects of his life.   Ã‚  Ã‚  Ã‚  Ã‚  Before even attempting to understand any of this, however, some background information on Sinatra and his family would be helpful. Sinatra came from a family of orthodox Italian heritage. His mother and father were the first of his family to move from Sicily to America and settle down in the “land of the free';. After arriving in the United States, they ended up making their home in Hoboken, New Jersey, a very poor area where people resided with those of their own ethnic background. Their history was very important to the Sinatra family, and good moral values, as well as the importance of a good education, were instilled in all their children. Frank’s parents could barely read or write; that’s why good schooling was a priority to them. Sinatra’s parents looked down on the entertainment business, and with little success, did everything to lure Frank away from his attraction to the glitz and glamour of show business (Sinatra 15).   Ã‚  Ã‚  Ã‚  Ã‚  Sinatra’s early years were spent in Hoboken, dreaming of a “better life';. Francis A. Sinatra was born on December 12, 1915, in Hoboken, New Jersey. Being members of the Catholic faith, he was not baptized until April 2, 1916. He faced adversity as soon as he was born, nearly dying of birth complications that left him scarred for three months after he was conceived. As, a result of this, he was often bantered by members of his class and children of his neighborhood, who called ... ...e of tribulations throughout life, dealing with his personal relationships, his involvement with criminals, and other aspects of his personal life. Whether he had moral values and good ethics is still debated, but where he is now is not for us to say. He may have had a rough life, one that was not completely honorable to God, but people are not the ones that should be judging Sinatra; that is His job. All sin is the same in the eyes of God, and everyone has the chance to repent and be baptized and forgiven of those sins. Whether or not Sinatra was a Christian, no one really knows, except for God. Sinatra did represent a strong role model to those that thought that they were too poor to become successful in show business. Much to everyone’s belief, he beat the odds and came out on top. He was in the entertainment industry for over forty years, and survived the changes that came and went with the times. He was called “The Voice';, “Chairman of the Board';, and  220;Ol’ Blue Eyes';. People of America dubbed him a legend, and that’s the way he will remain in the hearts and minds of those who appreciated his extraordinary talents. Frank Sinatra Essay -- essays research papers Many people in show business are viewed as role models in our society. Many of these people are just regular men and women that are placed high on a pedestal simply because they can sing or act, hence, becoming all the more famous. Although he was famous and popular in the entertainment world for almost four decades, Frank Sinatra was a singer and actor that had a side to him that not everyone knew. He hid behind the facade of an entirely happy, successful performer, when, in reality, he had many problems that the public was not even aware of. Some of these problems are the same that the average person faces day to day, but many went far deeper than trivial troubles. Some of these specific quandaries had to do with hidden aspects of his personal relationships, hidden connections with criminal elements, and other unknown aspects of his life.   Ã‚  Ã‚  Ã‚  Ã‚  Before even attempting to understand any of this, however, some background information on Sinatra and his family would be helpful. Sinatra came from a family of orthodox Italian heritage. His mother and father were the first of his family to move from Sicily to America and settle down in the “land of the free';. After arriving in the United States, they ended up making their home in Hoboken, New Jersey, a very poor area where people resided with those of their own ethnic background. Their history was very important to the Sinatra family, and good moral values, as well as the importance of a good education, were instilled in all their children. Frank’s parents could barely read or write; that’s why good schooling was a priority to them. Sinatra’s parents looked down on the entertainment business, and with little success, did everything to lure Frank away from his attraction to the glitz and glamour of show business (Sinatra 15).   Ã‚  Ã‚  Ã‚  Ã‚  Sinatra’s early years were spent in Hoboken, dreaming of a “better life';. Francis A. Sinatra was born on December 12, 1915, in Hoboken, New Jersey. Being members of the Catholic faith, he was not baptized until April 2, 1916. He faced adversity as soon as he was born, nearly dying of birth complications that left him scarred for three months after he was conceived. As, a result of this, he was often bantered by members of his class and children of his neighborhood, who called ... ...e of tribulations throughout life, dealing with his personal relationships, his involvement with criminals, and other aspects of his personal life. Whether he had moral values and good ethics is still debated, but where he is now is not for us to say. He may have had a rough life, one that was not completely honorable to God, but people are not the ones that should be judging Sinatra; that is His job. All sin is the same in the eyes of God, and everyone has the chance to repent and be baptized and forgiven of those sins. Whether or not Sinatra was a Christian, no one really knows, except for God. Sinatra did represent a strong role model to those that thought that they were too poor to become successful in show business. Much to everyone’s belief, he beat the odds and came out on top. He was in the entertainment industry for over forty years, and survived the changes that came and went with the times. He was called “The Voice';, “Chairman of the Board';, and  220;Ol’ Blue Eyes';. People of America dubbed him a legend, and that’s the way he will remain in the hearts and minds of those who appreciated his extraordinary talents.

The Sun Never Sets on the English Language Essay -- Language

English has evolved in the last hundred years from being a fragment of the old Latin world to being widely spoken around the new world. Despite living in America, we see international meetings where leaders of many countries all speak English to communicate with each other. Is it possible that English has become the lingua franca and will continue into the future to be the global language? There are many sources that indicate that future can only hold English as its selected language. In the future we will have a variety of â€Å"Englishes† that will dominate global communication, and this will occur because the dominance of English is believed to be ‘inevitable’, practical to foreign nations, and finally it appeals to a multicultural perspective for a cosmopolitan society. Everywhere you look around the world you can find the English language. In The Mother Tongue: English & How it got that Way, Bill Bryson explains, â€Å"In Yugoslavia they speak five languages. In not one of them does the word stop exist, yet every stop sign in the country says just that† (Bryson 179). Around the world we see examples of countries that don’t natively speak English but use English as a marketing scheme. Further Bryson mentions, â€Å"†¦On the bottom of the eraser is a further message: ‘We are ecologically minded. This package will self-destruct in Mother Earth’. It is a product that was made in Japan solely for Japanese consumers, yet there is not a word of Japanese on it† (Bryson 180). We can see the rise in world distributors producing ‘English’ products as the world looking for a common language; it’s seen as trendy, and obviously something that the people want. With the history of English starting at relat ively the same time as the romance languages, it’s ... ... at Essex Conference." Essex Chronicle [Chelmsford] 15 Mar. 2012, News sec.: 34. Proquest. Web. 20 Mar. 2012. http://search.proquest.com.accarcproxy.mnpals.net/docview/928036123/1359728E7DD36B71E65/5?accountid=48834 Liston, Enjoli. "Say Hello to a New Language." The Independent [London] 18 Jan. 2012: 40. Proquest. Web. 20 Mar. 2012. http://search.proquest.com.accarcproxy.mnpals.net/docview/916426138/13597240297686A7755/5?accountid=48834 Zhang, Xiaohong, and Margaret Zeegers. "Redefining The Role Of English As A Foreign Language In The Curriculum In The Global Context." Changing English: Studies In Culture & Education 17.2 (2010): 177-187. Academic Search Premier. Web. 20 Mar. 2012. http://web.ebscohost.com.accarcproxy.mnpals.net/ehost/detail?sid=9cea4021-16db-43c9-96b8-6c68973bc7ad%40sessionmgr14&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=aph&AN=51624034

Are Genetics Responsible for Allergies? :: Biology Essays Research Papers

Are Genetics Responsible for Allergies? A Study In Identical Twins Everyone has either suffered from some kind of allergy, or knows somebody who has suffered from allergies. Allergies are the source of irritating symptoms, ranging from a painless skin rash to life-threatening breathing problems. For years, researchers have been trying to find out the source of these allergies. Some have suggested that environmental factors or early exposure to certain foods can cause allergies later in life, while others say that allergies are caused by genetics. To test the latter theory, many researchers study identical twins to see if sets of twins share allergies. If both twins were to share a particular allergy, than this may prove that allergies are genetic. To completely understand the remainder of this essay, one must understand the difference between identical twins and fraternal twins. Twin zygosity is the genetic relationship of twins. There are two types of twins: monozygotic twins, also known as identical twins, and dizygotic twins, also known as fraternal twins. Identical twins have exactly identical DNA strands; they are same sex and they have very similar physical traits. They come from one egg that is fertilized by one sperm. Some time after conception, the egg splits resulting in two babies. Fraternal twins only have half identical DNA; that is, only one strand of the double-stranded DNA is the same. They come from two individual eggs that are fertilized by two individual sperms. They are either same sex or different sex, and are just like siblings of same parents born at different times. There are other kinds of twins as well; for example, "mirror-image twins," "polar body twins," and "half-identical twins." These names refe r to the time that the egg splits in identical twins. This essay, however, will deal with only identical and fraternal twins (5). The question now is, Are identical twins allergic to the same things? Since identical twins have exactly identical DNA, the sharing of allergies can shed some light on the role of genetics in allergies. All sorts of food allergies affect eight percent of children and two percent of adults in the United States. Allergic reactions happen because one's immune system overreacts to regular foods that are ordinarily harmless to the general population (7). An allergy affecting many children and adults recently in the United States is an allergy to peanuts. In the last few years, tremendous amounts of people have developed this allergy, which seems, in most cases, to be very severe.

Behaviorism-reinforcement

It is difficult if not possible to measure what’s going on in a student’s mind at a specific moment. The students appeared to be paying attention were actually thinking non-academic issues, is not interested, is not motivated, is preoccupied with himself, among many other reason for non participation at school. Reinforcement rooted in the classic work of James Watson and B. F. Skinner. My discussion will include techniques, for increasing, decreasing, and maintaining behavior. There are many things to consider in the application of reinforcement so as to elicit behavior or the desired behavior.To give into consideration is that, reinforcement is more effective when it is immediate. If a response of a student is no longer reinforced, as in ignoring a given answer of a student every time a teacher throws a question or unintentionally took it for granted, the learner if again called his attention to give his answer will eventually given up the response. Another is, desired action are encouraged by a reinforcement specifically social reinforcement, which typically include attention can be verbal or nonverbal. For example, the expression on your face can carry an unmistakable message to a student.Usually, however, social reinforcers are verbal either accompanying some other form of reinforcement (â€Å"John, you can act as class monitor because of the way you behave in gym†) or taking the forms of words or phrase that signal your pleasure about the specific behavior. Social reinforcers expression, contact, proximity, privileges, and words. Giving positive remarks as the reinforcement every time the student performed better, finished a task or cooperate in the school activities are helpful in strengthening the students behavior or the possibilities of the repetition of the same positive behavior.A very shy child may find it difficult to join into classroom activities, specially if the school experience is new to her. The teacher’s role is to involve the child in the classroom activities. The child’s behavior should only be recognized when she is at the activity, though not necessarily participating. For example, when the child sits with the group at circle time, sits at a table where manipulative games or arts projects are provided.An activity within easy reach, when she is within easy reach of an activity, reinforce her, by praising and recognizing her behavior. Provide a reinforcement for every involvement in classroom activities as you notice it. A good reinforcement starts out with continuous reinforcement at the beginning stage of learning. Tangible reinforcers such as cookies and badges for young students or notes to parents or certificates for older students are just few examples which are necessary in the appliance of reinforcement so as to achieved desired outcome.In giving reinforcement, as progress in the skill or behavior develops, less emphasis should be placed on tangible reinforcers, such as foo d and tokens, while more emphasis should be given to social reinforcers, such as praise and attention. Reinforcement is given only after the learner gains sufficient skill at a task, be it participating in group work or writing, that later be strengthened or reinforced that later becomes automatic and habitual. Constant reinforcement means reinforcing the behavior of the student every time he participates.Applying a continuous reinforcement produces best results especially in new learning or conditioning situations. In education, we invoke behaviorism by awarding grades for various levels of performance that the more a student manifests interest in school/ classroom the more the behavior is reinforced so as to expect the same responses or behavior. If you wish to use positive reinforcers, and we all do, deliberately or otherwise, then you must be aware of how you use them. The following should put into consideration first; consider the age, interest, and needs of the students.Pieces of candy are not too motivating for adolescents, but they must be great for first-graders; know precisely the behavior you wish to strengthen and make your reinforcers sufficiently desirable; list potential reinforcers that you think would be desirable; vary your reinforcers and keep record of the effectiveness of various reinforcers on individual students. Positive reinforcement is a powerful principle and can be applied to great advantage in the classroom. All of us who teach, from the preschool to the doctoral level, use positive reinforcement.We must avoid, however, making students too dependent on the reinforcement we provide, particularly if we have initiated structured programs for students. We want them to work for those reinforcers that are natural to them. Punishment is a stimulus that follows a behavior and decreases the likelihood that the behavior will be repeated. It can be use to reduced inappropriate behavior but should be done sparingly as even psychologists advice it’s application in moderation. For instance, giving deductions or minuses on the accumulated grade in assignment every time a student misbehave e.g. shouting while the class in going on, decreases the likelihood of the behavior to be repeated. But when a student is not rewarded for appropriate or adaptive behavior, inappropriate or maladaptive behavior may become increasingly dominant, then punishment sinks in to eliminate such undesirable behavior. Sometimes, however, when the goal is to reduce or eliminate misbehavior, teachers consider using punishment (aversive procedures). A word of warning. Don’t fall into the trap of relying punishment.It’s easy; it frequently works for a short time (although not as well with the secondary school students); and gives you a feeling of having established control. Punishment can destroy rapport with the students if excessively used, it produces a ripple effect that touches all students and affects one’s teaching and it may have side effects of which a teacher is unaware. In general, reinforcing alternative behavior is a far better method than punishment. Sources: Elliot et al. ,(2004). Educational psychology 3rd ed. USA: McGrawHill. Essa,V. (1999). A practical guide to solving preschool behavior problems. New York:Delm